In business, it typically pays to understand how well your competition is doing. One of the metrics you can use to determine their place in a market is conversion rate. However it can be difficult to predict your company’s next steps. Insights in performance and a knowledge base can provide the necessary information to determine your next steps.
By benchmarking your business against your competitors — their conversion rate, marketing strategy, and wherein the funnel they lose their customers — you can supercharge your strategy.
We’ve done our yearly metadata analysis and determined a strong learning. There is a strong correlation between successful supercharged strategies and the number of insights over time collected in MetaDimensions. In simple words “If there is more than average data in MetaDimensions available, the change of a more than average B2B conversion rate is much higher.